Snoop Dogg’s Doggyland is extending its preschool-friendly world beyond animation with a growing shelf of children’s books. The upcoming slate places Bow Wizzle and the puppy crew in stories and activities built around self-acceptance, morning routines, holiday play and hands-on puzzles.
The biggest newly detailed title is I Am Me, a 26-page board book written by Elijah Williams. It is scheduled for May 18, 2027, and is aimed at children ages 3 to 5. The story follows Bow Wizzle and the other pups as they learn to embrace who they are, bringing the show’s affirming approach into a short, sturdy format designed for young readers.
That focus is central to the broader Doggyland project. Snoop Dogg co-created the animated series with producer Claude Brooks and singer October London. Snoop voices Bow Wizzle, the older dog who guides the younger characters, while London voices Woofee. Music is used as a route into lessons about kindness and discussing feelings, and the book program carries those themes into reading and activity time.
What ‘I Am Me’ adds to the Doggyland lineup
A board book is a book made with thick paperboard pages rather than ordinary paper pages. It is commonly used for the youngest reading audiences because its pages are easier for little hands to turn and better suited to repeat reading. In practical terms, the 26-page I Am Me is positioned as a brief, age-targeted story rather than a long chapter-style narrative.
The self-acceptance premise also makes the title a natural extension of Doggyland’s affirmation-led material. An affirmation is a positive statement intended to reinforce an encouraging idea about oneself. The series’ Affirmations Song helped lead the initial publishing rollout, and the new book develops that same broad message through the characters’ story rather than simply presenting a song lyric on the page.
The stated aim behind the books is to help children understand that they are worthy and amazing.
That does not mean every title in the line is tackling the same lesson in the same way. The early publishing plans included subjects such as counting, family meals, breathing and eating vegetables. Together, those topics indicate a format strategy: familiar characters can meet young children in different everyday situations, from a calming exercise to a morning read-aloud or an activity book.
Two more books are either here or on the way
Williams also wrote Hello, Good Morning!, due February 2, 2027. The 16-page book takes inspiration from Doggyland’s “Good Morning” song and places Bow Wizzle, Yap Yap and their friends in a read-aloud centered on beginning the day.
Related coverage includes Snoop Dogg’s Doggyland Expands With ‘I Am Me’ and New Children’s Books.
The term read-aloud matters here. It describes a book intended to work well when an adult, older sibling, educator or caregiver reads it with a child. A morning routine is naturally repetitive, which can make a short book easier to revisit: readers may connect the characters’ start-of-day activities to their own routine without the book needing to be complicated.
For even younger readers, Jingle Bells arrived September 29. This 18-page board book is shaped like Bow Wizzle’s lowrider sleigh and follows the dogs as they deliver presents around town. Its listed age range is 1 to 3, distinguishing it from I Am Me, which is aimed a little older. The shaped-book design is a physical format choice as well as a holiday-story choice, giving the book a silhouette tied directly to its central vehicle.
The most activity-focused release is Ultimate Sticker & Activity Book, written by Juni Bright. It reached stores October 27 with 64 pages of mazes, puzzles and coloring activities, along with more than 500 stickers. Unlike the board books, its appeal is not limited to being read from beginning to end. Mazes and puzzles ask children to solve small problems, coloring invites creative participation, and stickers make the book interactive in a very literal sense.
Parents and caregivers should note the distinction in purpose rather than assuming these are interchangeable editions. The board books are compact character stories geared toward specific young age ranges. The sticker and activity title is a longer, participatory book. Both use the Doggyland cast, but one is designed primarily around shared reading while the other adds play-based tasks.
A publishing program built around familiar characters
BuzzPop publishes the Doggyland books, while Simon & Schuster handles distribution. The program began under an agreement between Doggyland Media and Little Bee Books that covered nine books over two years.
The connection reportedly began after Little Bee executive editor Jeanine Le Ny heard a child rapping Doggyland affirmations, then watched the videos and contacted the producers. That origin helps explain why the project is structured around the show’s educational songs and characters rather than treating the books as a detached celebrity label.
For a children’s property, character consistency can be particularly useful. Young viewers who know Bow Wizzle from animation can encounter the same guiding figure on a page, while those beginning with a book receive an accessible introduction to the world. The books therefore do more than repeat a logo: they translate the show’s character relationships and lesson-focused setup into formats suited to different kinds of family reading.
The expansion is also part of a larger pop-culture space in which public figures engage with family-oriented topics in different ways. For another example of a high-profile figure discussing children and family relationships, see Kim Kardashian’s comments on protecting her children’s relationship with Kanye West.
December character event planned in Glendale
Families will also have an in-person Doggyland event on December 12 at 3 p.m. at Barnes & Noble Americana at Brand in Glendale, California. Claude Brooks is set to lead storytime, followed by a sing-along, photos and stamped character autographs.
The planned event brings together several elements of the project at once. Storytime puts the books into their intended shared-reading setting. A sing-along connects the printed line back to the musical identity of the animated series. Photos and character autographs give attendees a keepsake component, although the listed autographs are stamped rather than presented as individually handwritten signatures.
For the book line itself, the clearest throughline is format variety with a consistent emotional vocabulary. Hello, Good Morning! turns a familiar song into a daily-routine read-aloud. Jingle Bells supplies a holiday story for the youngest audience. Ultimate Sticker & Activity Book shifts into puzzles, coloring and stickers. And I Am Me places self-acceptance at the center of a story for preschool readers.
With the 2027 releases now listed, Doggyland’s move into publishing looks less like a one-off tie-in and more like a continuing effort to adapt its lessons across books children can read, revisit and actively use away from a screen.
