Sadako Ring Nendoroid Re-Release: Price, Accessories and Delivery Window

Sadako is climbing back out of the well in Nendoroid form. Good Smile Company has reopened US pre-orders for its Sadako figure from Ring, bringing back a horror collectible built around the character’s most recognizable imagery: the well, the tape and the unnerving television-screen arrival.

The re-release is priced at $54.99 through Good Smile Company’s US store, with pre-orders scheduled to remain open through November 11. The listing gives an expected delivery window of April 1 through June 30, 2027. That makes this a Halloween-season pre-order rather than a Halloween-season delivery—appropriate for a figure based on a character who has never seemed especially concerned with prompt arrivals.

For collectors who missed the earlier release, the return matters. Listings for the original figure have reached as much as $200 on eBay, though an asking price is not the same thing as a completed sale or a reliable market value. The new run restores a straightforward retail route at $54.99, rather than forcing fans to navigate whatever the secondary market decides a tiny cursed videotape is worth on a particular day.

A chibi figure that keeps the horror props intact

A Nendoroid is Good Smile Company’s articulated, super-deformed figure format: characters are rendered with deliberately oversized heads, compact bodies and interchangeable parts. The style generally leans cute, but it can also make an effective frame for horror because the accessories and silhouette still do much of the storytelling. Sadako’s long dark hair, pale appearance and crawling pose are recognizable even after being translated into a small, stylized figure.

This release’s important distinction is that it does not rely on the character alone. The package includes the environmental and media props that make a Sadako display immediately legible:

a miniature stone well designed for posing the figure as though she is emerging from it;
a small VHS cassette, reflecting the videotape central to the story’s imagery;
two interchangeable face plates, including a grin and an “evil face” with a wide-eyed expression; and
a bonus TV-static screen included with pre-orders, for a display that evokes the character’s television-based terror.

The well appears to be the centerpiece. Sadako’s natural hand placement is suited to a crawling or pulling-up pose, while the weathered stone paintwork gives the accessory more texture than a plain display base. It also solves a basic issue with character figures: a horror icon often needs context to read as horror rather than simply a pale character in a dress. Here, the well does the narrative work instantly.

The VHS tape is smaller in scale but just as specific. Physical media is inseparable from Ring’s visual language, and the cassette lets collectors stage a more complete scene without requiring a large diorama. The TV-static insert adds another option, turning the figure’s display from “Sadako standing near a prop” into something closer to a miniature recreation of the franchise’s audiovisual nightmare.

There is a useful difference between those two accessories. The well grounds the figure in a physical location; the static screen represents an effect. Together, they give collectors a choice between a classic emergence pose and a television-focused setup, or a combined display where both references sit in the same scene.

Why a re-release is more practical than secondary-market hunting

Reissues are especially useful in the figure world when the first release has become hard to find. They can make a licensed design accessible again without asking buyers to accept the uncertainty of resale listings, where prices, condition, completeness and authenticity may vary. A sealed listing can still have packaging damage; a loose figure can be missing face plates, stands or small accessories; and photographs do not always make those differences easy to assess.

That does not mean every prior Sadako Nendoroid listing at a high price represents a sale at that price. It does mean collectors should be careful not to treat the most expensive visible listing as a definitive valuation. The $54.99 US pre-order provides a clearer baseline for this version of the figure, provided a buyer is comfortable with the long delivery window.

The timing also changes the question prospective buyers need to ask. This is not an immediate seasonal decoration for Halloween 2026, because the stated arrival period begins in April 2027. Instead, it is a pre-order for someone who wants the specific character-and-accessory set and is willing to wait. For display planners, that leaves plenty of time to decide whether the well should be the main focus, whether the static panel works best behind the figure, and how much shelf space a compact horror scene deserves among other anime or film collectibles.

What is confirmed—and what is not

The confirmed US details are the $54.99 price, the November 11 pre-order cutoff, the included accessories and the April-to-June 2027 delivery estimate. Availability outside the US is less clear. There is no indicated second pre-order opportunity for UK buyers, so collectors there should not assume the US listing means a matching regional release is guaranteed.

That uncertainty is worth separating from the figure itself. The Sadako Nendoroid is a re-release, not an all-new product design, and the appeal is rooted in a familiar set of parts rather than a newly announced sculpt or expanded edition. The bonus TV-static screen is specifically tied to pre-orders, making it the key item to check when comparing a direct order with any later listing.

Sadako’s collectible appeal is in the details

Horror figures often have to balance two opposite impulses: preserving the menace of the source material while being enjoyable to display. Sadako’s Nendoroid leans into that tension. The compact proportions and alternate grin make the figure cute in the way Nendoroids are expected to be, but the wide-eyed face, crawling hands, well and screen static keep the visual identity from being softened beyond recognition.

The figure also differs from another Sadako collectible approach: Kotobukiya’s Bishoujo figure included tape reels that could be draped around the character. Good Smile Company’s Nendoroid does not replicate that particular effect, using a miniature VHS cassette instead. It is a smaller-scale solution, but one that fits the modular posing logic of the Nendoroid line.

Collectors looking for a less elaborate Sadako item have another option in Furyu’s $27.99 Sadako Noodle Stopper, a figure intended to sit on a ramen container. It is a much different kind of collectible—functional, compact and deliberately silly in concept—but it illustrates how adaptable the character has become as merchandise. One version exits a meticulously painted well; another watches over noodles. Horror has range.

For the Nendoroid, the appeal is more focused: it offers the classic visual shorthand of Ring in a poseable format, with the well and static display doing most of the atmosphere-building. The original film’s 1990s imagery remains intact through the VHS and television references, while the figure format makes it approachable for collectors whose shelves already mix anime, games, films and deliberately strange desk companions.

Anyone weighing a purchase should treat the listed shipping period and regional availability as the practical deciding factors, not the louder resale numbers. For US collectors who want this exact Sadako display, the re-release restores a retail path with the accessories that define it—especially that small stone well, where one of horror’s most famous crawl-outs can begin all over again.

For another look at how small collectibles can turn a major fandom into repeat-purchase territory, see the discussion around rumored LEGO Pokémon blind boxes.