There are game tie-ins, there are collector’s editions, and then there is a car with a £1 million asking price. A custom real-world Grotti Cheetah, created through a collaboration between Rockstar Games and West Coast Customs, is now being offered for sale through Selfridges in London.
The vehicle is presented as a GTA 6-inspired take on the Grotti Cheetah name familiar to the wider Grand Theft Auto series. It is based on the Ferrari Testarossa, the unmistakably angular sports car associated with the Miami Vice era and famously driven onscreen by Sonny Crockett. Prospective buyers are directed to Selfridges’ personal-shopping service, while the car itself is currently on display at the retailer’s London store.
At £1 million, the Cheetah is not ordinary game merchandise scaled up. It is a bespoke, full-size automotive object positioned at the intersection of luxury retail, custom-car culture and video-game memorabilia. In dollar terms, that figure is roughly $1.3 million, though the listed price is in pounds and any buyer should treat the pound price as the meaningful number.
What the Grotti Cheetah is — and is not
Grotti is a fictional automotive marque used in Grand Theft Auto, while the Testarossa is a real Ferrari model. The distinction matters. This sale concerns a custom vehicle designed around a GTA-associated fictional identity and a real-world design reference; it is not evidence that Rockstar is selling a factory-built production automobile under the Grotti name.
That blend is central to why the car stands out. Grand Theft Auto has long relied on fictional brands and altered vehicle names rather than presenting its world as a direct catalogue of real manufacturers. A physical Grotti Cheetah makes that game-world language tangible: an invented badge and a familiar visual shorthand translated into a one-off, high-end custom vehicle.
“One-off” is the practical word to focus on here. Nothing in the available details establishes a production run, a broader retail program for these cars, or standard consumer ordering. The listing is for a single buyer with the means to pursue a £1 million bespoke purchase through a personal-shopping channel.
From Miami streets to a London display
Before appearing in London, the Cheetah was seen in Miami as part of a convoy of GTA 6-inspired vehicles during October and early November. That setting makes visual sense for a project drawing on a Testarossa and the pop-cultural image of Miami it carries. It also turns the car into a marketing artifact as much as a collector object: it has had a public, moving presence rather than existing solely as a static display piece.
For a potential owner, that history may be part of the appeal. The value proposition is not simply “a sports car with a custom exterior.” It is a vehicle connected to an official game collaboration, developed with a prominent custom-car shop, publicly shown in Miami, and displayed at a major London retailer in the run-up to GTA 6’s release.
Related coverage includes GTA 6-Inspired Grotti Cheetah Goes on Sale for £1 Million.
That does not automatically answer the questions that matter most to an actual buyer. A £1 million custom-car purchase can involve practical considerations beyond the headline association: registration, road legality in the buyer’s jurisdiction, insurance, maintenance, storage, transport, paperwork and the specific terms attached to the sale. None of those details have been publicly outlined here, so they are matters for direct verification rather than assumptions based on the game connection.
Why a personal-shopping route changes the transaction
Personal shopping is a high-touch retail service, not a standard online checkout. In plain terms, interested customers would contact Selfridges to begin a conversation rather than add the Cheetah to a basket. For an item of this scale, that approach is logical. It allows the retailer and buyer to address payment, collection or delivery, and any documentation or ownership arrangements individually.
It also reinforces the Cheetah’s status as a luxury acquisition rather than a conventional promotional prize. The project may be inspired by an enormously popular game, but its likely audience is exceptionally small: a purchaser who values the overlap of automotive design, GTA iconography and rarity enough to justify a seven-figure outlay.
A launch-week artifact with unusual timing
The sale arrives shortly before GTA 6’s November 19 launch on PlayStation 5 and Xbox Series X|S. Pre-loading has begun in some territories, with global download availability expected to follow, allowing players to install the game’s reported 212 GB footprint before release.
Pre-loading means downloading a game ahead of its unlock time. Players cannot necessarily start playing once the files are installed; the practical advantage is avoiding a large release-day download. With a reported download size of 212 GB, the option is particularly relevant to players with slower connections, data limits, or storage that needs to be cleared in advance.
The immediate run-up has also encouraged data mining, the practice of examining game files for information that has not been formally detailed. Reports have pointed to graphical options and possible references to a future online mode. Those discoveries should be read cautiously: files can reveal unused material, technical placeholders, or ideas that do not translate directly into final public features. They are not a substitute for confirmed plans.
Likewise, a PC edition has been rumored for early next year, but it has not been confirmed. GTA 6’s stated November 19 release platforms are PS5 and Xbox Series X|S. Until an official PC announcement arrives, the rumor remains just that.
What the car says about GTA 6’s commercial moment
Take-Two Interactive has said GTA 6 pre-orders are “far in excess” of its expectations, without providing a number. That language, alongside the scale of the launch download and the decision to put a £1 million custom car into luxury retail, illustrates the unusual level of attention surrounding the game’s arrival.
The Grotti Cheetah should not be treated as a barometer for what ordinary players will spend. It is almost the opposite: an intentionally extreme object designed for a tiny slice of the audience. But it is a useful example of how a blockbuster game can extend beyond digital editions, clothing and traditional merchandise into physical experiences that function as publicity, collectible design, and luxury retail spectacle at once.
There is also a less glamorous side to the story: ownership versus visibility. A buyer may see the Cheetah as a private collectible, a display piece, an automotive show attraction, or content for a public-facing brand. Its prior Miami convoy appearance gives it a ready-made visual identity, but no future use by the purchaser has been announced. Nor has any buyer been identified.
For everyone without £1 million available for a fictional-marque sports car, the more immediate GTA 6 preparation is considerably less dramatic: confirm platform access, check storage capacity, and use pre-loading if it is available in your region. Players looking for a different kind of pre-game console housekeeping can also review these Nintendo Switch 2 settings worth changing before your next game session, though GTA 6 itself is not announced for Switch 2.
The collectible question: rarity is clear, long-term value is not
It is reasonable to call the Cheetah rare because it is being offered as a singular, custom project. It is not reasonable to promise that it will appreciate in value. The price reflects design, provenance, spectacle and the current heat around GTA 6, but the future market for a one-off custom vehicle is inherently narrow. The eventual pool of buyers is likely to care about several different things at once: game affiliation, condition, documentation, the underlying car, the conversion quality and the owner’s ability to display or operate it.
That is why the most useful lens is not “the ultimate GTA purchase,” but “a highly specialized piece of licensed-adjacent automotive memorabilia.” It is tied to a moment when GTA 6 is about to become playable on consoles, and it gives the series’ fictional vehicle culture a startlingly literal form. Whether it becomes a long-term trophy in a private garage or a regularly exhibited public attraction will depend on the person who ultimately buys it.
